Using maps that plot your projects for potential clients to see helps boost your level of engagement with prospects visiting your company's website.
One remodeler is proactive in instructing his clients on how to refer their friends and family.
Tips for making exhibiting at a home show a successful part of your marketing plan.
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HomeSource Builders' client contact form provides the company with information about the possible project and helps reinforce the remodeling company's professionalism.
RICHARD STEVEN: Seduction seeks quick commitment without taking the time to qualify, educate, or create realistic expectations. Courting clients leads to a long-term relationship.
Transforming a “brochure” website into an active lead generator through website analytics and inbound marketing.
Use a mailing list service to help you set parameters so you can target those homeowners most likely to buy from you.
Selling is emotional, but salespeople need to look rationally at the quality of the lead and whether or not it's worth pursuing.
STEVE GRAY: Don't judge a prospect by his house — work for that client may not be at all what you expect.
High-end homeowners who want to remodel can secure loans using their financial portfolios as collateral.