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Features

  • Seconds Coming

    Remodelers in markets attractive to both middle-aged and older home buyers, or markets now affordable to affluent home buyers with children, report that second-generation customers are easy referrals. "We're now into the second generation of 10 or 12 customers," says Tim Moore of Keating-Moore...

     
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    Commercial Appeal

    Remodelers need to consider the pros and cons of commercial construction before pursuing the market.

     
  • Clients Bugging You?

    Some clients use your own policies and practices against you.The following field guide identifies species, habitats, food, characteristics, and warning signs.Roger Howard of Joe Howard Construction recalls a homeowner telling the designer about her large vaulted ceiling.

     
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    Turning the Tables or, What I Learned as a Remodeling Client

    The project: Fitzpatrick converted her ranch house into what she calls a "Craftsman Nouveau" house in six phases of work over two years. The design: Fitzpatrick is the lead designer for her company, so it was only natural for her to design her own house.

     

Before + After

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    Before+After: Time Machine

    In a race against the calendar, Utah contractor Merlin Taylor set out to resurrect a Craftsman bungalow.Merlin Taylor found out about the house on Valley View Ave. through his wife, Joan, a real estate broker. Having succeeded in getting the house on the National Register, Taylor's tax credit came...

     
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    Before & After: Good Neighbors

    When architects and business partners Chris and Trula Remson were looking for office space for their growing firm, they wanted to be part of the revitalization of downtown Baton Rouge. Finding a building that would showcase their work, fit their budget, and offer them space for 12 employees was a...

     

Cost vs. Value Report

  • Cost vs. Value 2003 - Major Kitchen Remodel

    Major Kitchen Remodel Project Description: (MIDRANGE) Update an outmoded 200-square-foot kitchen with design and installation of a functional layout of new cabinets, laminate countertops, and standard double-tub stainless steel sink with standard single-lever faucet. Include energy-efficient wall...

     
  • Cost vs. Value 2003 - Master Suite

    Master Suite Project Description: (MIDRANGE) On a house with two or three bedrooms, add a 24-by-16-foot master bedroom suite over a crawl space. Include walk-in closet/dressing area, whirlpool tub in ceramic tile platform, separate 3-by-4-foot ceramic tile shower, and double-bowl vanity with...

     
  • Cost vs. Value 2003 - Basement Remodel

    Basement Remodel Project Description: Finish the lower level of a house to create a 20-by-30-foot entertaining area with wet bar, a 5-by-8-foot full bath, and a 12-by-12-foot auxiliary room. Walls and ceilings are painted drywall throughout; exterior walls are insulated; painted trim throughout...

     
  • Cost vs. Value 2003 - Family Room Addition

    Family Room Addition Project Description: In a style and location appropriate to the existing house, add a 16-by-25-foot room on a crawl space foundation with wood siding and fiberglass shingle roof. Include drywall interior with batt insulation, prefinished hardwood floor, and 180 square feet of...

     
  • Cost vs. Value 2003 - Window Replacement

    Window Replacement Project Description: (MIDRANGE) Replace 10 existing 3-by-5-foot double-hung windows with vinyl- or aluminum-clad, double-glazed, wood replacement windows. Wrap existing exterior trim as required to match. Do not disturb existing interior trim. The national average cost of this...

     
  • Cost vs. Value 2003 - Bathroom Remodel

    Bathroom Remodel Project Description: (MIDRANGE) Update an existing bathroom that is at least 25 years old. Replace all fixtures to include standard-sized tub with ceramic tile surround; toilet; solid-surface vanity counter with integral double sink; recessed medicine cabinet; ceramic tile floor;...

     
  • Cost vs. Value 2003 - Attic Bedroom

    Attic Bedroom Project Description: In a house with two or three bedrooms, convert unfinished space in attic to a 15-by-15-foot bedroom and a 5-by-7-foot bathroom with shower. Add a 15-foot shed dormer and four new windows. Insulate and finish ceiling and walls. Carpet unfinished floor. Extend...

     
  • Cost vs. Value 2003 - Bathroom Addition

    Bathroom Addition Project Description: (MIDRANGE) Add a full 6-by-8-foot bath to a house with one or one and a half baths. Locate within existing footprint near bedrooms. Include cultured-marble vanity top, molded sink, standard tub/shower with ceramic tile surround, low-profile toilet, general and...

     
  • Cost vs. Value 2003 - Siding Replacement

    Siding Replacement Project Description: Replace 1,250 square feet of existing siding with new vinyl siding, including all trim. The national average cost of this project is $7,329. Read on to find out the average cost recouped on this project in your location.

     
  • Cost vs. Value 2003 - Deck Addition

    Deck Addition Project Description: Add a 16-by-20-foot deck using pressure-treated pine joists supported by 4x4 posts set into concrete footings. Install composite deck material in a simple linear pattern. Include a built-in bench and planter of the same decking material. Provide a complete railing...

     
  • Cost vs. Value Report - Contributors

     
  • 2003 Cost vs. Value Report - Section IV

     
  • 2003 Cost vs. Value Report - Section III

     
  • 2003 Cost vs. Value Report - Section II

     
  • 2003 Cost vs. Value Report - Section II

     
  • 2003 Cost vs. Value Report

    How much of the cost of a remodeling project can be recovered at resale? Our annual report samples current conditions in 35 markets.

     

Reader Panel

  • Reader Panel: Joining Up

    Most remodelers nix ties to remodeling organizations in favor of devoting time to groups more in tune with their needs and that directly help their business.Membership in the two national remodeling associations, at about 9,200 contractors, is a fraction of the 171,500 general and specialty firms...

     
  • Reader Panel: Commercial Remodeling

    About 86% of respondents remodel commercial projects, with the top three projects being offices, retail, and health care locations. What is the biggest difference between the commercial and residential work that your company performs?

     

Other Articles

  • Seconds Coming

    Remodelers in markets attractive to both middle-aged and older home buyers, or markets now affordable to affluent home buyers with children, report that second-generation customers are easy referrals. "We're now into the second generation of 10 or 12 customers," says Tim Moore of Keating-Moore...

     
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    Commercial Appeal

    Remodelers need to consider the pros and cons of commercial construction before pursuing the market.

     
  • Clients Bugging You?

    Some clients use your own policies and practices against you.The following field guide identifies species, habitats, food, characteristics, and warning signs.Roger Howard of Joe Howard Construction recalls a homeowner telling the designer about her large vaulted ceiling.

     
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    Turning the Tables or, What I Learned as a Remodeling Client

    The project: Fitzpatrick converted her ranch house into what she calls a "Craftsman Nouveau" house in six phases of work over two years. The design: Fitzpatrick is the lead designer for her company, so it was only natural for her to design her own house.

     

View Point

  • Online Program Falls Short

    The customer who knows "just enough to be dangerous" now has a new weapon in his arsenal.As of now, NEST -- National Economic Service-life Tools -- consists of two features.

     
  • Fingers Walking to Remodeling Purchases

    According to the Yellow Pages Integrated Media Association (YPIMA), headings related to home improvement and remodeling generate more than 1 billion searches or references annually.Research conducted by Knowledge Networks/SRI estimates that 50 million of those references are made under the "Home...

     
  • EIFS Contractors Take Matters Into Own Hands

    The insurance crisis facing the construction industry has been well-documented and shows no signs of slowing down. The company offers a full-service plan, but according to Steve Etkin, executive vice president of AWCI, the "driving force" behind AIC's formation was problems related to exterior...

     
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    Look Back to Move Forward

    Instead of struggling against the current, consider using it to your advantage by shutting down for the last week of the year. In fact, it's a perfect opportunity to close out your accounting and spend some time evaluating the year gone by and planning for the year that's fast approaching.

     
  • Mixed Forecast

    A weak labor market contributed to the Consumer Confidence Index dropping nearly five points in September, to its lowest level since March. Consumer plans to purchase major appliances dropped to the lowest level in a year.

     

Commentary

Linda Case

  • Deck the Checkbook

    I'd like to encourage you to give both yourself and them something more -- in fact, a great deal more. The dictionary definitions for security include freedom from anxiety and fear and a defense against financial failure -- not exactly glamorous, but a very big gift to give yourself, your employees...

     
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    Grow Yourself

    Here are four tendencies that work at some stage for business leaders but become Achilles' heels or weak spots as the company grows.

     

Mark Richardson

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    Cooking Up a Great Company

    Great companies have three common ingredients: First, they are led by passion; second, they believe they are the best; and third, they are guided by metrics.

     
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    The Power of Persuasion

    Over the years, I've made some interesting observations about the psychology of the homeowner decision process.

     

Walt Stoeppelwerth

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    New Lingo

    In the past 10 to 15 years, use of immigrant labor in home building has skyrocketed. And as foreign craftsmen improve their skills and learn the building industry, many will start their own companies.

     
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    Design/Build It, and They Will Come

    The low-bidding contractor is usually awarded the project and the architect's pay -- 5% to 7% of the price of the job -- doesn't include job supervision.Lastly, many contractors -- or their most technologically astute employees -- design in-house, usually using a CAD program.

     

Guest Columnist

  • Field Cruise

    Ideas about what we could do to make everyone's days less frustrating and more productive.

     
  • Drive Down Costs

    When business owners want to increase the bottom line, they usually try to increase sales. Will you increase your bottom line faster by selling 10% more or by reducing your CGS (cost of goods sold -- labor, materials, and subcontractor services) by 4%?

     

Your Business

Ways + Means

  • Stop Wasting Time

    Tom Menold, owner of Menold Construction, in Morton, Ill., a $6.5 million company with 45 employees, believes time management skills make employees far more efficient. Menold was sent a free copy by the American Management Association when he joined.

     
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    What Lies Ahead

    Scott Mosby's company, Mosby Building Arts, St. Louis, generated $4 million in sales last year. "If the business is going to be $10 million," Mosby says, "the implied question is, What does your staff look like when it reaches that point?"

     
  • More Than a Feeling

    There are ways to measure EQ, but the most important thing, according to Sparks, is to be aware that it does exist.

     
  • Guiding Light

    Gary Porter surveys his present condition to chart his company's future. Porter has been using one version or another of this report for more than two decades, so within 10 or 15 minutes, he's able to determine which bills he needs to pay that week and when he'll need to sign a contract for another...

     
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    Quick Read: The Management Flash Report

    When the management team at Kendale Inc., Jacksonville, Fla., wants to know exactly what's happening in the company, they take a look at the company's comprehensive Flash Report. Each area of the business works toward specific goals, so this report also provides an indication of how well the...

     
  • Functional Form

    When Annette Greco noticed that her projects were going over schedule, she knew she had to take action. "I was hearing excuses like, 'The salesman didn't catch something,'" says the co-owner of Greco Remodelers Manassas, Va. "We wanted to create more accountability on the part of our production...

     
  • Form an Alliance

    As the owner of a remodeling company, you're constantly harvesting relationships. But your relationships with the people you work with every day -- manufacturers, suppliers, subcontractors -- are just as important.

     
  • Underpromise, Overdeliver

    Mike DiFabion likes to keep customers' expectations low and their satisfaction high.

     

Bottom Line

  • Active Duty Support

    Small businesses with essential employees called to active duty may still apply for Military Reservist Economic Injury Disaster Loans from the U.S. Small Business Administration. For the past two years, the MREIDL program has provided loans to cover operating costs that cannot be met due to the...

     
  • Tax Tips: Corporate Dilemma

    Some experts believe that being incorporated provides better tax benefits than any other business designation, but they are wrong. --Howard Scott is a business writer and small business tax preparer in Pembroke, Mass.

     
  • Electronic Taxes

    The Electronic Federal Tax Payment System (EFTPS) is offered for free from the Internal Revenue Service (IRS) and Financial Management Service (FMS). There are two primary payment methods, EFTPS-Direct and EFTPS-Through a Financial Institution.

     
  • Tax Tips: Simple Recordkeeping

    Keeping scrupulous records often provides tax benefits at the end of the year.

     
  • Accurate Reports

    Bill Patrick, of William J. Patrick, Bird in Hand, Pa., adjusts his profit and loss statement using a figure he calculates every month from his work-in-progress form. Because he sees this report monthly, it also allows him to take care of problems in a timely manner.

     

Sales + Marketing

  • Prepping for a Sales Call

    Three veteran remodelers offer tips on what to do before you walk through the door.

     
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    Tour de Force

    Planning for the March tour wraps up this month, but preparations occur all year long. The effort is worth it because it brings prospects right to his latest project, a showcase for his work.Based on his success, Metke has decided to avoid home shows.

     
  • Yellow Pages Secrets

    Demand special treatment. Publishers save "red folder treatment" for clients left out of the book or for those who have experienced problems.

     
  • Holiday Cheer

    Last November, over 85 Kansas City families received a unique invitation in the mail. Each family was then sent off into the woods with a special Schloegel tag to pick a tree from the hundreds of specimens available.

     
  • Sales School: When to Talk Price

    I suggested that I tell him about the company anyway, so that he (or a neighbor) could consider contacting us if he changed his mind, and then I did a 15-minute presentation.Guy Marzano is a sales rep with Case Handyman Services of Golden Valley, Minn. In his first month of commissioned selling, he...

     
  • Quickie Online Marketing Materials

    Yellow Steel, a Portsmith, N.H., marketing firm, has launched www.wenailit.net, a Web site that offers contractors a chance to create direct mail, doorknob hangers, jobsite signs, and other marketing materials at reasonable cost.

     
  • "Auditing" Your Market

    A 10-page audit from his company covers marketing strategy, organization, system productivity, advertising, price, competition, and other considerations.Wentworth now has a month-by-month marketing plan that includes direct mail, mailings to specific areas around the jobsite, advertising, and Web...

     
  • Picture Perfect

    Taking project photos, especially in tight interiors, is tricky. Good digital equipment makes it easier to shoot in natural light.

     

Field Notes

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    Difficult Clients

    To paraphrase an old saying, "Clients: Can't live with 'em; can't live without 'em." And don't be afraid to insist the boss become more involved with the really tough clients.

     
  • Cracked Up

    Remodeler Kevin Wallace learned an expensive lesson on a project in Pacific Heights. Wallace's crew completed the 1,400-square-foot room, but for future projects, the company added a line item about soil conditions to its "Not in Contract" list.

     
  • Material Goods

    Several remodeling associations hold yard sales to clear out new and used building materials and improve community relations. The Oregon Remodelers Association, the NARI Tampa Bay chapter, and the Idaho Remodelers Association all host sales to raise money for their chapters or for charity.

     
  • Freedom and Responsibility

    The lead must know where the job stands at all times, especially as it relates to labor and materials. This information should be constantly updated to allow him to make good decisions about how to spend the remaining money in each phase.

     

By Design

  • Q+A: In the House

    We hired a kitchen and bath designer with 10 years of experience working in a manufacturer's showroom. Clients want better products, and there isn't enough time to do everything else and help the client make selections.

     
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    Wallternatives

    Ever wiser about modern design trends, homeowners often want to add bright, open space to their homes. Rather than enclosing this bedroom suite's dressing room with a wall and single doorway, Jacksonville, Fla., remodelers Kendale Inc. partitioned the space with a custom built-in headboard.

     

Tech@Work

  • Getting Your ACT! Together

    A handful of companies, including the New Hampton Group (www.tnhg.com), pinpoint tools (www.pinpointtools.com), and eGrabber (www.egrabber.com), produce low-cost software designed specifically for ACT! Popular add-ons include tools to extend layout flexibility and automate data entry.

     
  • Easy ACT! Tricks

    Want to track your customers' kids' birthdays or take credit card orders but can't find a place in ACT! You can add fields for any information you need to capture and custom design screen layouts with different fields for individuals in your company who perform different jobs.

     
  • Selection Central

    Selection Master, a recently developed Web-based application, is designed to organize, track, and share product information. Essentially an online file cabinet, Selection Master provides a central location for storing all the loose bits of information about the products you're installing on a...

     
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    Pre-Sale and Post-Sale

    Last month we distinguished between pre-sale estimating and post-sale estimating. It's an important distinction, but there are estimating products, developed specifically for remodelers, that handle both.

     

Good Form

  • Good Form: All Knowing

    It gives him a "written photograph" of the site, so he's able to check up on a project without necessarily having to see it for himself.

     
  • Good Form: Get the Lead Out

    Tim Englert doesn't have time to sift through each of the 400 leads his company receives every year. The owner and main salesperson of Tim Englert Construction in Wadsworth, Ohio, says that in the long run, inaccurate information and poor lead quality will be a "tremendous drain on your time and...

     

Big50

Close Up

  • Profile: Scott Strawbridge

    After Scott Strawbridge won Big50 in 1997 with then-partner Guy Rock, his company took another award, as Florida's twenty-second fastest-growing company. But the 280% increase in revenues -- from $600,000 to $1.68 million -- that got Scott Strawbridge Inc. of Wilton Manors on the fast growers list...

     

Second Look

  • Second Look: Joe Zanola

    Most of the advice Joe Zanola (Big50 1988) got from consultants during his days as a remodeler was information he already knew. Now that he's on the consulting side, as owner of Zanola Company in St. Louis, he does his best to do more than what is traditionally thought of as "consulting."

     

Solutions

  • Q+A: Employees of the Year

    In the past eight years, the two best people I hired came in different ways. In the past, my best field employees have come from knowing somebody in the industry and getting referrals from that direction, or knowing somebody's work prior to them coming with us and being able to work them into our...

     
  • Q+A: Get Ready

    I don't go on a sales call unless I know what the scope of work is and what the clients think it's going to cost. When we get a call, I usually direct them to our Web site and ask that they give me a call back.

     

Other Articles

K+B

Design Clinic

  • Concrete Examples

    An online catalog showcases the many bath products that can be created from concrete. The Web site's online catalog (www.concretenetwork.com/bathroomproducts) shows how decorative concrete can be used for bathroom vanities, sinks, and tub and shower surrounds.

     
  • Tile Tales

    The Tile Council of America offers the 2003-2004 version of its Handbook for Ceramic Tile Installation at a cost of $7. Download an order form for either version by logging on to the Tile Council's Web site at www.tileusa.com/publication_main.htm.

     
  • Bridging the Gap

    Designer Iris Harrell created a light bridge for the shelf with two sets of lights: uplights, to show off the homeowners' collection of glass and ceramics, and downlights, to illuminate the island's work surface. The wood soffit looks deceptively simple, Harrell says, but it was difficult to hide...

     

Management

  • Access Granted

    Over the past few years, Mike Miller has received phone calls about performing small repairs that would make houses accessible for the elderly and disabled. A year ago, he decided to formalize the niche by creating the Special Needs division at Apex Remodeling, Highland, Ind. One of the ways Miller...

     
  • Get the Power

    In his quest to offer the most professional presentation possible, Thompson Price has turned to PowerPoint and a large screen to show his customers their kitchen designs. "When someone sees their kitchen in full-scale view on the screen, they are impressed," says the president of Callier & Thompson...

     

Spec Book

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    Bath Lighting

    Alabaster swirled glass shading is still popular, but art glass and colored glass are popping up in unexpected ways. The Botanical Collection in the Delta Bath Match Series -- designed to match Delta Faucet Company's Botanical Bath Collection fixtures -- features seven interchangeable accent...

     

Replacement

Roofing

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    Full Timer

    A good sales manager can increase sales 20% -- but that comes from good management, not through selling that amount.

     

Windows

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    Show and Tell

    Selling wood windows calls for a different kind of marketing. Just ask Tim Murphy. About 95% of the work done by Tim Murphy Carpentry, Chicago, involves replacing windows. And not just one, two, or even 10 windows. Murphy shoots for jobs that involve a minimum of 50 openings.

     

Products

Trends

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    Feeling Flushed

    After two years of studying fluid dynamics, talking with consumers about what they want in a toilet, and extensive development and testing, American Standard introduced its new flushing technology, the America's Best Flushing System, at the Kitchen & Bath Industry Show this year.

     
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    New Ridgid Tools Are Durable, Comfortable

    Ridgid has introduced its first-ever line of 35 handheld corded, cordless, benchtop, and stationary power tools for contractors and other professionals. "Ridgid was looking to create a best-in-class brand of contractor-grade tools that contractors would want to use on the jobsite," says Bryan...

     
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    Exterior Lighting Adds Value to Your Home

    Richard Lowrey of Coastal Landscaping Service, Santa Rosa Beach, Fla., a landscaping and lighting design and installation firm, encourages his clients to incorporate outdoor lighting into their landscaping undertakings.

     
  • Taking the Hit

    These standards require skylights to undergo test procedures that are slightly different from those required for other fenestrations, and which are also different from Miami-Dade's procedures.

     
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    Cultured Stone Makers Create Custom Shapes

    Cultured marble is a less expensive alternative, and many homeowners find it just as attractive as natural marble.Roadrunner Custom Remodeling specializes in bathroom remodels and prefers using cultured marble because it is easier to install than natural stone or tiles.

     

Reader's Choice

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    Products: Reader's Choice

    Lonnie Cox of Brothers Strong was looking for a way to ventilate upper-story additions along existing roof lines.

     
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    Reader's Choice

    Remodeling firm Craftsman Construction frequently replaces windows in Charlotte's older homes, and using new windows that reproduce the traditional style and appearance of the original windows is critical, says Rem Rogers.

     

On the Job

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    Handle With Care

    Here are a few things to keep in mind when moving, staging, storing, and installing glass.Every time you move a piece of glass, you risk breaking it.

     

In Focus

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    Ventilation Control Systems

    The Premier line of self-cleaning residential gas water heaters includes three models: Select, Select High Efficiency, and Select High Output. The SoftSound 1400R split-system air conditioner delivers an efficiency of 14 SEER and uses environmentally friendly R410A refrigerant, which does not emit...

     
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    Trucks and Accessories

    A Quick Install Kit reduces installation time for the Rear Obstacle Sensing System, which senses obstacles up to 12 feet away. H&H Sales Co. Designed to fit Ford's E-Series utility vans, Knapheide KUV Series service bodies feature accessible outside storage compartments and adjustable interior...

     
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    Tool Storage

    The Crawford Portable Pegboard tool and parts organizers all mount to a Peg-Board but can also be moved to the jobsite easily. Several organizers are available, including the Multi-Bin Parts Organizer, the Parts Bin, the Wrench Holder, and the Tool & Parts Tray.

     
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    Gypsum, Backerboard, and Underlayment

    Sheetrock Humitek gypsum wallboard panels resist moisture and mold, the maker says. Designed for use in interior applications, the panels measure 5/8 inch thick and come in 8-, 10-, and 12-foot lengths.

     
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    Rough Hardware Roundup

    Stud plate ties can be used as plate-to-stud and top plate-to-stud connections, providing increased flexibility, the maker says. The double stud plate design (Model DSP) can be installed on either or both sides of the wall.

     
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    Top Makers Out With New Power Tools

    The 12524-03 24-volt Cordless In-Line Hammer Drill is designed for use in light concrete, wood, and masonry applications and features a dual-mode selector with drill-only and hammer drill operations. The 6917DWDE 12V 3/8-inch Drive Cordless Impact Wrench features a compact design -- measuring 65/8...

     

Other Articles

  • Benchmark: Critical Metrics

    By Sal Alfano. The data you collect throughout the year for each job holds a wealth of information about what aspects of your business are running smoothly and what parts are costing you money. In a perfect world, you would evaluate critical numbers weekly or at least monthly, but an end-of-year...

     
  • Measuring the Market

    The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which...

     
 
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